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Localense

Local search. Clear direction.

Know what to fix next.
And prove why.

Turn search data, site audits, and AI visibility into a clear plan for every client website. Know where to focus, what to fix, and how to show the difference.

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  • Your data, with the evidence attached
Your next customer is searching.
Architectural illustration of a landscaped neighborhood with a home, local businesses and orange location pins.
Turn local signals into your next move.Search · Site health · AI visibility
A conceptual neighborhood. Real decisions start with your data.

Your data.
One clear direction.

Search ConsoleWhat people search
Analytics 4What visitors do
Site auditWhat needs attention
Action queueWhat to work on next

The big picture. The next move.

Less digging. More doing.

Explore your workspace
Localense / Project overviewSample data

Search opportunities

GSC

Impressions · last 28 days

composite decking installer1,840
deck builder near me1,465
composite deck builder1,120

Queries already earning visibility, ready for a closer look.

Site health

CRAWL

78out of 100

High
3
Medium
7
Low
12

142 pages crawled · severity behind every score

Your next action · Critical

Fix pages returning 4xx errors

6 affected pages. Restore, redirect, or remove broken internal links.

Illustrative overview using sample deck-builder data. Explore the detailed evidence below.

What you actually get

Three things a number has to tell you before we print it.

Most local SEO tools hand you a figure and expect you to trust it. This is what replaces that: the arithmetic, the source, and the sentence that says what to do about it.

01

Scored, not sorted.

Priority is a formula, not a vibe: impact times confidence times business value times urgency, divided by effort. It is printed on the card, so you can disagree with a factor instead of the conclusion.

Opportunity scoreSample project data

Update /services/composite-decking/ for “composite decking installer”

Score breakdown

Impact0.48
Confidence0.60
Business value0.80
Urgency0.60
Effort3
Score0.046

0.482 × 0.60 × 0.80 × 0.60 ÷ 3 = 0.046

02

Sourced, not asserted.

Every metric, table and evidence row carries the provider it came from and how fresh it is. Nothing on the screen is an estimate wearing the clothes of a fact.

Connected sourcesSample project data

  • sc-domain:austinoutdoorliving.com

    GSCSearch Console · 16 months · synced 2h ago

  • GA4 property · Austin Outdoor Living

    GA4Analytics 4 · last 28 days · synced 2h ago

  • austinoutdoorliving.com

    CRAWLSite crawl · 142 pages · audited 4h ago

  • Business Profile export · 3 locations

    IMPORTProfile import · 3 locations · imported today

03

Specific, not generic.

A finding names the rule that caught it, how many pages it hits, what it costs the business, and the exact fix. An issue count with no consequence attached never leaves the crawler.

Site audit findingSample project data
highLOCALBUSINESS_SCHEMA_MISSING1page

No LocalBusiness structured data anywhere on the site

Why it matters

LocalBusiness schema is how search engines connect the site to a real-world business with an address, hours, and service area; without it the site competes with weaker local signals.

Recommended fix

Add LocalBusiness JSON-LD (or the closest subtype) with name, address, phone, and hours, ideally on the homepage and contact page.

CRAWLSite crawl · 142 pages · audited 4h ago

How it works

Connect, crawl, act. Each step ends in something you can show a client.

Three steps from an empty workspace to a defensible plan for a deck builder, a pool builder, a roofer or a remodeler. Nothing here needs a data-provider subscription on top.

Step 1: Connect the properties you already manage

Read-only OAuth to Search Console and Analytics 4. On connect, Localense backfills 16 months of query history, so trends and declines exist on day one instead of ninety days from now.

Almost There is Search Console filtered to average position 4 to 15 with at least 50 impressions: page-one wins the site has already half-earned.

Search analytics · Almost ThereSample project data
Search Console queries ranking at average position 4 to 15 with at least 50 impressions in the last 28 days.
QueryClicksAvg pos
composite decking installer/services/composite-decking/346.2
deck builder near me/277.4
composite deck builder/services/composite-decking/197.8
trex deck installation/services/composite-decking/129.4
screened porch contractor/services/screened-porches/811.9

GSCSearch Console · last 28 days · synced 2h ago

Step 2: Crawl the site and run the audit

A polite, rate-limited crawl of the client site and any competitor you name, then 32 rules score technical health. Findings roll up by severity with the affected pages attached.

The score is never the whole story, so the severity mix, the page count and the crawl time sit beside it.

Site healthSample project data

78/100

PoorNeeds workGreat
critical

0

high

3

medium

7

low

12

CRAWLSite crawl · 142 pages · audited 4h ago

Step 3: Work a scored queue, not a to-do list

Audit findings and query clusters become opportunities with a category, a recommended action, a success metric and the evidence that produced them. Sort the queue and start at the top.

The success metric is written before the work starts, which is what makes next month's report a comparison rather than a claim.

Opportunity detailSample project data
highContent updateplanned0.046

Update /services/composite-decking/ for "composite decking installer"

5 keywords in the "composite decking installer" cluster rank just off page-one (position 4-15) with 4820 impressions.

Recommended action

Expand and refresh /services/composite-decking/ to fully cover the "composite decking installer" cluster and push its keywords onto page one.

Success metric

Average position of the "composite decking installer" cluster keywords reaches the top 3 within 60 days

Score breakdown

Impact0.48
Confidence0.60
Business value0.80
Urgency0.60
Effort3
Score0.046

Evidence (1)

  • GSCFIRST_PARTYgoogle_search_console · keyword_cluster

    "composite decking installer" cluster: 5 almost-there keywords, 4820 impressions, mapped to /services/composite-decking/.

    composite decking installer
    pos 6.2 · 1,840 impr
    composite deck builder
    pos 7.8 · 1,120 impr
    trex deck installation
    pos 9.4 · 880 impr
    composite decking cost
    pos 11.6 · 610 impr
    composite vs wood deck
    pos 13.1 · 370 impr

content_update:cluster:builder composite deck

Search Console · last 28 days · synced 2h ago

The platform

Organized by the job you are doing, not by the feature we shipped.

Eight surfaces, one project context. Open any of them and the same evidence, the same sources and the same score are already there.

  • Find what is broken

    A polite, rate-limited crawl of the client site, then 32 rules score its technical health. Each finding carries severity, affected pages, why it matters, and the fix.

    CRAWLExplore

  • See what search is already giving you

    Winning, declining, new, lost, low-CTR and almost-there query views from the client's own Search Console, mapped to the pages that own them.

    GSCExplore

  • Decide what to do next

    Findings and query clusters become scored opportunities: impact, confidence, business value and urgency divided by effort, with the arithmetic on the card.

    Explore

  • Understand the competitor next door

    Name a competitor, crawl it the same way, and compare services, locations, schema, content depth and internal linking. No black-box traffic estimate.

    CRAWLExplore

  • Grow every location

    Score Business Profile completeness against an itemized 100-point checklist per location, then work the gaps that actually move local discovery.

    IMPORTExplore

  • Know what AI answers say about the client

    Run the service-and-location prompts buyers actually type through OpenRouter against OpenAI and Perplexity models, then track mentions, recommendations and citations.

    AIExplore

  • Show the client what changed

    One stored snapshot renders to Markdown, HTML and a real PDF, so the report a client opens in March still says what it said in March.

    Explore

  • Let an agent do the reading

    68 MCP tools and a REST API over the same core services, authenticated with scoped keys you can revoke, plus signed webhooks when a job finishes.

    Explore

See every capability on one page

Agent-native

Your agent can run the workflow, not just read about it.

A dashboard assumes a person is looking at it. Localense exposes 68 MCP tools over the same core services as the REST API, so an assistant can pull the action queue, start a crawl and read the evidence under a key you scope and revoke.

  • 68 tools over Streamable HTTP, bearer authenticated
  • Scoped API keys per client, revocable, with an audit trail
  • The same { ok, data } envelope the REST API returns
  • Signed webhooks with SSRF-safe delivery when a job finishes
mcp.localense.com/mcp68 tools
claude mcp add --transport http localense https://mcp.localense.com/mcp \
    --header "Authorization: Bearer lsk_..."

# agent turn
→ opportunity.list { project_id: "…", status: "open", limit: 3 }

{
  "ok": true,
  "data": {
    "items": [
      {
        "category": "technical_fix",
        "opportunity_key": "technical_fix:CRAWL_4XX",
        "title": "Fix: Pages returning 4xx client errors",
        "status": "open",
        "priority_band": "critical",
        "impact": 0.7,
        "confidence": 1.0,
        "business_value": 0.8,
        "urgency": 0.6,
        "effort": 2,
        "score": 0.168,
        "score_inputs": { "rule": "technical_fix", "severity": "high", … }
      },
      { "opportunity_key": "content_update:cluster:builder composite deck", "score": 0.046, … }
    ],
    "next_cursor": null
  }
}

A real exchange: the transport, the tool name, the field names and the response envelope are the ones the MCP server actually serves. The two scores are what the sample opportunities on this page compute to.

Provenance

Every number carries its source and its sync time.

This is the part that makes the rest defensible. When a client asks where a number came from, the answer is already on the screen, and it was on the screen before they asked.

A recommendation you cannot trace is just an opinion with better typography.

  • Estimates are never dressed as facts

    Model-inferred and estimated values are prefixed, underlined and carry their confidence. Below 0.5 confidence they are labelled low confidence inline, where you cannot miss it.

  • Empty is not zero

    Missing data renders as a dash with the source that could not supply it, because a zero you did not earn is worse than a gap you can see.

  • Live data stays live

    Places-derived fields such as rating and review count are fetched at view time with Google attribution and never stored or trended, which is what the Places terms require.

  • 16mo

    of Search Console history backfilled the moment you connect

    GSCBACKFILL_MONTHS in localense_core/jobs/tasks.py

  • 32

    audit rules run against every crawl, each with its own fix text

    CRAWLALL_RULES in localense_audit/registry.py

  • 68

    MCP tools over the same core services as the REST API

    @mcp.tool registrations in services/mcp/app/main.py

  • 100pt

    Business Profile completeness, itemized rather than a mystery score

    IMPORTWeighted checks in localense_core/local_seo/service.py

These are the numbers we can prove. There are no customer counts on this page, because Localense is new and inventing them would break the one promise the product is built on.

Who it is for

Three people open Localense, and one of them is not a person.

  • The agency owner

    You are running twelve contractor accounts and every one of them asks the same question on the same call: what did we get for the money.

    • One repeatable workflow per client, not twelve spreadsheets
    • Branded reports from a stored snapshot, on a schedule
    • Recommendations you can defend when a client pushes back
    See the agency workflow

  • The SEO specialist

    You already know what good looks like. What you do not have is the hour it takes to re-derive the priority list for every account, every month.

    • Almost-there queries at position 4 to 15, already mapped to pages
    • Crawl-backed competitor gaps instead of an estimated traffic number
    • A score you can take apart and argue with, factor by factor
    See the opportunity engine

  • The AI agent

    Your assistant should be able to pull the action queue, start the crawl and read the evidence without a human opening a dashboard first.

    • 68 MCP tools over Streamable HTTP, bearer authenticated
    • Scoped API keys, revocable per client, with an audit trail
    • The same {ok, data} envelope the REST API returns
    See the agent surface

Pricing

Priced per portfolio, published in full.

Every plan includes the whole workflow. Plans differ by projects, seats and operating limits, and annual billing is priced at ten months.

Compare plans

  • Starter

    One local business or a small portfolio

    $49/mo

    $490 / year

    • 3 projects
    • 1 seat
    See Starter

  • Agency

    For agencies

    Agencies running a repeatable client workflow

    $149/mo

    $1,490 / year

    • 15 projects
    • 5 seats
    See Agency

  • Scale

    Larger portfolios and multi-location teams

    $399/mo

    $3,990 / year

    • 50 projects
    • 15 seats
    See Scale

14-day trial on every plan, no card required. Dodo Payments is the merchant of record and handles checkout, tax and invoices.

Questions

The answers before you have to ask for them.

Including the ones where the honest answer is not yet.

Where do the numbers actually come from?
From the client's own Google properties and from our own crawl. Search Console and Analytics connect read-only over OAuth, the crawler visits the site itself, and AI visibility runs through OpenRouter against the selected model. There is no third-party traffic estimate anywhere in the product, and every metric on screen prints the source it came from and when it last synced.
Do I need a Google Business Profile API connection?
No. Location data comes in through a Business Profile export today, and every location is scored against the same itemized 100-point completeness checklist either way. The direct Business Profile API connection is pending Google's approval, so nothing you set up now depends on it.
Does AI visibility work out of the box?
The feature ships and the prompts, competitors and citation tracking are all there. Runs use one protected OpenRouter key for OpenAI and Perplexity models. Answers store the exact responding model and citations so you can show a client exactly what an assistant said, and when.
How is priority calculated?
Impact times confidence times business value times urgency, divided by effort. Every opportunity card shows all five factors and the resulting score, so you can disagree with a factor instead of having to trust a black box. Crawled facts score at full confidence; Search Console signals score lower.
Can an AI agent drive Localense?
Yes. 68 MCP tools sit over the same core services as the REST API, reached over Streamable HTTP with a bearer API key that is scoped and revocable. An agent can list opportunities, start a crawl, run an audit and read the evidence without any human opening a dashboard.
What does it cost, and is there a trial?
Plans start at $49 a month for 3 projects, $149 for 15, and $399 for 50, with annual billing priced at ten months. Every plan starts with a 14-day trial and no card is required to begin.
Do you guarantee rankings?
No. Localense provides evidence, analysis and a prioritized workflow. Rankings and business outcomes depend on many factors outside any software platform, and any tool that promises otherwise is selling you something it cannot deliver.

Start with one client

Connect one account and see what the first crawl finds.

Pick the client you argue about most. Connect their Google properties read-only, run the crawl, and read the first scored queue. If the evidence is not better than what you have now, you have lost an afternoon.

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14-day trial · no card required · read-only Google access